Tip #2 - Make It Matter

Once you have a customer’s attention (see “Stop Them in Their Tracks” ), the next thing you need to do is make it matter. Why should precious time be spent reading the rest of your ad? Speak specifically to your audience, make them feel special, and let them know what they will get by paying attention to your ad. The CIAO!™ Network is located in a very unique environment – the very home of your customer. To make your ad matter, you can get up close and personal. For example, “Exclusive to the residents of ABC building, enjoy free dessert this Friday at Sally’s Café.”