Testimonials

"The CIAO!™ Network gives me great repeat exposure and a competitive edge. My ad appears as a large moving video that attracts lots of customers – much more effective than one-time print ads. Looking forward to my next campaign!"

Al Shamas
Salon Dolce Vita

“I’ve had greater response from three months on the CIAO!™ Network than numerous ads in the newspaper! The CIAO!™ Network provides my business with constant impressions to area residents, so when they do need a massage therapist, it’s me they’ll call!”

Bill Eddy
Injury Management Centre

Tip #2 - Make It Matter

Once you have a customer’s attention (see “Stop Them in Their Tracks” ), the next thing you need to do is make it matter. Why should precious time be spent reading the rest of your ad? Speak specifically to your audience, make them feel special, and let them know what they will get by paying attention to your ad. The CIAO!™ Network is located in a very unique environment – the very home of your customer. To make your ad matter, you can get up close and personal. For example, “Exclusive to the residents of ABC building, enjoy free dessert this Friday at Sally’s Café.”

Be A Know-It-All!

You are your own advertising, and knowledge of your field and/or products is what will really attract customers, and will keep them coming back for more. Look for opportunities to inform the community about what you have to offer, and seek feedback of current customers to learn even more.

Don’t forget…

Give 'em the goods. Be able to inform your customers about your trade. What seems to be common knowledge to you, is probably interesting conversation that will lead to an informed purchase.
You love your job! You’re in business because you love what you do and what you have to offer. Rare is the entrepreneur who is not passionate, so by all means, share the vibe.
Trend set. Customers don’t always have time to keep up with the changing times. Establish yourself as the go-to resource to help customers stay in tune with “the latest”.
Know who you are. In one sentence, sum up exactly why a customer should shop for your product or service. That includes what you offer, and your differentiator… what makes your store the one to frequent? Bonus points if you can do it without using the word “best”!