Be A Know-It-All!

You are your own advertising, and knowledge of your field and/or products is what will really attract customers, and will keep them coming back for more. Look for opportunities to inform the community about what you have to offer, and seek feedback of current customers to learn even more.

Don’t forget…

Give 'em the goods. Be able to inform your customers about your trade. What seems to be common knowledge to you, is probably interesting conversation that will lead to an informed purchase.
You love your job! You’re in business because you love what you do and what you have to offer. Rare is the entrepreneur who is not passionate, so by all means, share the vibe.
Trend set. Customers don’t always have time to keep up with the changing times. Establish yourself as the go-to resource to help customers stay in tune with “the latest”.
Know who you are. In one sentence, sum up exactly why a customer should shop for your product or service. That includes what you offer, and your differentiator… what makes your store the one to frequent? Bonus points if you can do it without using the word “best”!