Retailers of all Sizes Must Advertise!

According to the Retail Council of Canada, all retailers need to advertise, even if they dominate their market. If you’re doing something right already, then successful advertising will secure your future by ensuring that new and regular customers get that message.

Have you ever noticed that you can hear of or see a new product or service that you’ve never heard of before, and then all of a sudden that’s all you’re ever hearing about?
That’s the power of advertising. Yet the advertising industry maintains that to get noticed, a consumer generally needs to see a message at least 5 times to even notice, 7 times to consider purchasing.

Robert Price from Retailer’s Guide states: “Think small. Running small ads or ad campaigns over a long period of time is more effective than splashy, one-shot efforts.” That way, when a consumer is in need of your product or service, it’ll be your company that comes to mind, based on repetitive exposure.

Tip #1 - Stop 'em in their tracks!

It's all about the customer. You need to grab their attention, and let's be honest; most people pay more attention when you're talking about them, or their interests, rather than your own. When you look at a group photo, the first person you always look for is... you guessed it - yourself. So your headline, as your attention grabber, should speak about your potential clients, their needs, and their desires. For instance, if you own a shoe shop, what matters more to a customer? Your fabulous shoes, or their feet? Draw attention to the customer's needs and your ability to take care of those needs. For example, "Get comfortable shoes at Joe's Shoe Shop", is much more effective as "Sore feet? Joe's Shoe Shop." Get creative. Think about your customers. And stop 'em in their tracks.